Lead Generation is a marketing process that captures and stimulates interest in a particular service or product. It is required to develop the sales pipeline. Lead Generation is dependent on various types of popular digital channels as the emergence of new and advanced technique in the digital world helps to qualify and develop the potential leads before transforming them into sales.

Transformation of marketing concept: A radical change has taken place in B2B marketing. With an advancement of the buying process, the marketers have found new different ways to reach their buyers. Instead of finding the customers with email blasts and mass advertising, now marketers have started to focus on developing the engagement with buyers.

Lead Generation has created a revolution in the concept of marketing where the names of potential buyers have been found. Henceforth, those potential buyers are also converted into sales.